Kerry O’Keefe

Kerry leads The Jacquelyn’s marketing strategy, driving awareness, member acquisition, and the storytelling that brings the club’s vision to life. She shapes messaging across all touchpoints ensuring our marketing reflects the club’s authentic voice and commitment to building  community. With a background leading product marketing in fintech and finance, Kerry brings a data-driven, customer-first approach to building brand awareness and fostering member loyalty. She has a proven track record of launching high-impact campaigns that drive measurable growth and deepen customer engagement. When she’s not shaping The Jacquelyn’s story, you’ll find her exploring the outdoors, skiing, rock climbing, or teaching Pilates, always moving, always connecting, always curious.